Downshift was founded in October 2017.

It is our mission to bring bicycles to life. Roanoke is a beautiful and thriving city and we want to see more people taking advantage of the great riding opportunities in the area. Whether you are interested in riding your bike for fitness, commuting to work, shopping at the farmers market, or enjoying a leisurely ride along the greenway, Downshift can offer you advice and support to get you started. We encourage everyone to get out and ride a bicycle and experience all that life has to offer on two wheels!  

We invite you to get in touch with us to learn more about our store, or simply come on over and say hi in person!

Steve Ambruzs, Owner

Meet our people

The People Behind the Bikes & Brews
Steve Ambruzs
Kelsey Harrington
Jeff Taback
Travis hipes
Valerie Collignon