Downshift Was Founded in October 2017

It is our mission to bring bicycles to life. Roanoke is a beautiful and thriving city and we want to see more people taking advantage of the great riding opportunities in the area. Whether you are interested in riding your bike for fitness, commuting to work, shopping at the farmers market, or enjoying a leisurely ride along the greenway, Downshift can offer you advice and support to get you started. We encourage everyone to get out and ride a bicycle and experience all that life has to offer on two wheels!  

We invite you to get in touch with us to learn more about our store, or simply come on over and say hi in person!

Downshift Bikes & Brews

Your Downtown Roanoke Full-Service Bike shop & Café

  • All Are Welcome

We’re dedicated to helping our community members find ways to get outside and use an active means of transportation.  We carry a wide selection of bikes and cycling gear for beginners and experts alike.

  • Friendly Employees

Our employees help contribute to our welcoming atmosphere. No bike shop snobbery in this place.

  • Full Service Center

Our qualified professional mechanics service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.

  • Coffee & Beer

It's really why we're here... Our café hosts freshly made rice bowls, pastries, locally roasted coffee, and a selection of over 40 craft beers.  Seriously, why haven't you come in yet?

Our Bicycle Brands


Full Carbon Mountain and Gravel


Road & Gravel Bikes


City & Classic Style


Commuter & Hybrids


Modern Bikes Made Simple

All City

Steel Bikes With Style


Cargo & Family

Meet our staff

Steve Ambruzs

Owner / Lead Mechanic

Kelsey Harrington

General Manager / Mechanic

Mary Frazier

Assistant Mechanic/Master Barista

Olivia Johnson